
Ars Technica is a technology-related website catering to PC enthusiasts. The Ars Technica web site is owned by Ars Technica, LLC, and is based in Malden, Massachusetts. Started in 1998 by Ken "Caesar" Fisher, the site covers technology news and provides editorial and analysis. The name "Ars Technica" is a Latin phrase for "The Art of Technology."
The main content is a blog-style presentation of news stories and commentary, interspersed with advertising. Featured articles are less frequent but go into more depth.